Internet and eBusiness are here to stay. Organizations which are able
to adapt to the new realities will be poised for growth, and the rest
will find it hard going.
Treating the Internet and
eBusiness capability as a strategic opportunity is the
The problems facing and
organization trying to make a test waters in the Internet arena are
many-fold. Many questions need to be addressed such
Should we get into the
What is image we want to project?
How does e-business fit into our current scheme of things?
Should we attempt to sell anything?
Are there any channel conflicts?
How do we support the product-market combination?
How do we conduct the fulfillment, customer satisfaction?
are the processes that are ripe to move to B2B?
How is the organizational structure affected by the shift?
What is the cultural impact and how will it be managed?
What is the IT architecture required?
How will we get there?
Internet and e-business are tools which have to be used most effectively. Without a proper study
of the current products, markets and capabilities, it is not appropriate to expend time and resources
into acquiring or developing.
conduct a study of the organization, its products, markets,
opportunities, strengths and weaknesses. An assessment of the opportunities in Internet
and e-business processes will be brought
Document will detail the goals, path and pitfalls. Whether to go
with an 'informational site' or a 'business to customer' site or a
'business to business' site or take part in an 'exchange'
- these options will be examined.
with the structure and content of the infrastructure and the organization
required behind it. The costs, benefits and the structural changes
will be outlined.
New systems bring in new cultures. It is an opportunity for the organization
to set new goals, new discipline and new processes.Such opportunities must
be grabbed and taken advantage of - that is what management
is all about.
To get started on
an Internet study generating the
Strategy Document, please consult:
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